Infruition launch new website!


Infruition expand into new markets

Infruition are bringing forward their regional expansion plans to cater for ever growing demand of the increasingly popular Infruition fruit infusing water bottles. Since the brand launched, via our retail network, exclusively with household name Selfridges and partnered with the likes of Weight Watchers, Clinique, Virgin to name a few,  it’s market share has increased dramatically


Consumer Insights

In the last year site traffic and thus sales have increased by a massive 20% month-on-month. With 32% of said traffic deriving from outside of the UK and with daily requests from consumers wanting to buy fruit infused water bottles; plans to offer shipping to new territories have been accelerated.

Infruition will now cater to the USA and rest of Europe with competitive pricing and a view to launching in bricks and mortar stores by summer 2016.

Brand co-creator Nitesh Sharoff, says “We’re delighted to see that the Infruition brand is already reaching far outside of the UK. This demonstrates to us that creating the brand and continuously enhancing the products are worth the efforts. We’ve been really clear in our vision – we want to join the fight against sugar – and we want to help people drink more water. We now know we’ve found a really exciting way to make this happen!”

With plans to expand the successful range significantly in 2016 with jugs, drinks dispensers, tea bottles and more is one to watch.

The Infruition Range

Angela | 30 April, 2016 Go back to the blog page