Being a company in America must be tough. The shear volume of consumers to cater for, the high numbers of products on offer, the number of other similar companies like yours. It just feels like making a mark either needs an exceptional product proposition – or some big money behind it. But – there is another way. Have you ever thought to sell your products across international shores? Find out why you should add it to your business roadmap below.
Chances are, if something has sold at volume in the US, the rest of the world will hear about it & want it too. Rather than let competitors or new companies take advantage of a demand your business/product has created, start working on a plan of how you would support sales outside of America. Offer international shipping, or penetrate retail partners in local markets. It’s always better to have a plan in place then be in a position where you have to react to unexpected international consumer demand. If you do that too slowly, someone else will jump in, and if you do it without a plan, you may risk high extortionate operational costs.
In America – there will never be one company that solely sells your products or service. Even Google has Bing to contend with. It can be hard to make a mark in a country saturated with consumer choice, and new/better products grazing on the heels of your very own product(s).
Whilst it might be comfortable to start a brand in the market you know about, think about testing new products in regions where there is no competition. It means you can be first to market, assessing demand & building brand loyalty – without having to contend with competitors
A company usually grows when the money is rolling in – but that increases business costs which don’t change even when you are going through a lull.
Increase your reach, and thus channels for revenue to maximise & justify what your operational costs are. Granted there may need to be some investment to international marketing, but, the majority of services can sit in your head quarters. (Like customer services for example).
In America, unfound consumer choice & competition, means marketing spend is usually high. And this is all the whilst prices also need to stay competitive.
Marketing costs, can be cheaper outside of the USA when it comes to bidding (well, dependent on how much competition there is). Think websites like Google & Facebook which work on auction bid marketing tactics to sell your products.
Many US companies simply ignore global markets as they don’t have knowledge of cultural nuances & local consumer purchase behaviour.
For example, consumers in the Middle East are likely to use online shops to browse products – but tend to purchase in-store. So how would you sell your products there?
Consider finding a company in the market you are expanding into to help you out. For example, distribution companies, or those that have access to a broad retail network are likely to have an idea about whether your product will work in said market, whilst taking the headache of presenting products to local buyers.
“Gone are the days when marketing was so localised. The phenomenal developments in digital mean that whilst your business might be in America, your product is seen & shared internationally. Unfortunately, some companies are not set-up to cater for demand across the pond – and many brands are now working with in-market distribution specialists for instant scalability.
The majority of our clients are from America. They work with us to get their products into UK retail stores so that they don’t have to increase their own overheads simply to enter a new market. We take care of connecting their brand/product to the likes of John Lewis, TK-Maxx and Selfridges to name a few – all the way through to housing their stock in our warehouses, and delivering products to retailers.
It simply means they don’t have the headache of having to be here on the ground to grow their business. Instead, it makes them more efficient.”
Heads Group are specialists in UK distribution, introducing brands to a broad retail network in the UK, Europe and Middle East.
To find out how we can help your business, get in touch with us here.